I worked on this project at Allata.
With a 2021 operating revenue of $75,866,798, This is one of the largest events in the US. The event's rich history of over 130 years kept a few systems and processes that need to be modernized. I helped to design the software used to daily manage, and track coupon sales from vendors. Understanding the work flow of the "Weigh Team" was crucial in designing a seamless and experience for both the vendors and the "Weigh Team".
Improved productivity, workflow efficiency, interface usability, and brand aligned design for internal staff on the Coupon Weigh Team.