Led product design for the Brightway collections team. Worked with executive leadership to create Northstar vision for the collections and in-app experience. Worked alongside executive leadership to ideate and propose product solutions that would affect the bottomline. Used analytics and data to design and test digital experiences that cut down resources and costs. Our designs resulted in an increase in conversions  of our settlement offers. Worked with leadership to create quarterly OKRs and roadmap. 

• Partnered with Brightway leadership to streamline the product design process and increase efficiency in the design to development handoff phase.
• Lead a multi-disciplinary team of project managers, developers, lawyers, and data analysts to design and launch digital, in-app collections experiences.
• Designed and conducted AB tests for omni-channel communication for the Brightway product.